Images and SEO

Typically, people always put major of their efforts to words, and ignore the huge role of images during the process of website development. However, a proper image actually can hold a thousand words inside sometimes.

Especially for web business, it cannot deny that image is a powerful way to attract and retain visitors. Similarly, the way that people incorporate images into their website also has influence on the way that search engine handle to the website.

The following tips are very useful to optimize images for the website, and help get more SEO at the same time.

Checking license

Every webmaster has to know that they cannot simply download or copy an image on the Internet to use it on the website.

Therefore, before modify the images more comfortable with the search engine, people should take a few minutes to make sure they have the appropriate licenses to the images which they are going to use. Checking the license would not improve SEO, but it can avoid people’s website be disrupted by receiving DMCA notices from image owners.

Resizing and compressing images

There has big and small size images, not every image is suitable for presenting on the website. Thus, once the image is selected, people should take time to resize it. More importantly, if people upload small images, their website can keep fast running speed when reloading these images. Comparatively, large images reload would slow down the website operations.

In addition to resize images, do not forget to compress them as well. The resources needed to load images to a website depend on the size and information amount of images. Because most websites do not request high-quality images, people can freely make compression.

Website speed is a key factor affecting SEO performance, so it would be great to minimize the use of resources as possible. The recommended tools include Yahoo’s, Snagit and Photoshop.

Adding keywords, title and ALT tags

Another way to make more SEO is adding target keywords to the image file names. Do not leave the image file name in its original formats; webmasters can replace it with keywords that related to the image contents. In total, it can be improved from SEO perspective.

Adding title and ALT tags for images can also help both visitors and the search engine have a better understanding of what they were seeing. So in this field, people can add a natural image description. Remember never overdo optimizations, or webmasters would be punished by the search engine.