The leading American multinational Internet corporation, Yahoo announced Domainapalooza, a week-long auction last week that the company has been clearing out over 100 premium domains it has own for years.
Twenty-nine of them are now available in the auction, and they have been listed on Sedo that include sandwich.com, crackers.com, truestory.com as well as globalwhois.com.
Yahoo indicated: “When you’re a company that’s been around as long as Yahoo, there are lots of fun things that you stumble across. This year, we found a huge list of domain names that the company has owned for quite some time.”
It is still hard to believe that Yahoo is putting these back on the market out of its own good will. In fact, Yahoo has easily decided it wants a quick profit bump as these domains have likely hit its peak in value, and the company has no use for them anymore.
Kevin Kramer, the Deputy General Counsel of Yahoo said: “As we discussed what to do with [the domains], it became obvious that it was time to set them free…back into the wild of the Internet.”
According to the announcement, in addition to the already published 29 domains, Yahoo would be adding more domains throughout the week to the auction.
“Surely, creative people, businesses and entrepreneurs could come up with something great to do with them. They could even spark some brand new ideas or companies.” Kramer added.
The prices set for these domains range from as low as $1,000 for ayberjokes.com to up to as high as $1.5 million for av.com.
Since Yahoo has been trying to modernize its brand identity and catch up to its competitors, it is widely considered that clean out some of its old merchandise like this Domainapalooza will help it use the cash for updating other services.